Publisher rights regulation has ‘significant impact’ on digital media platforms: Cyber ​​Media Association

Tempo Co., Ltd., jakarta – President Joko Widodo or President Jokowi signed the Publishers Rights Presidential Regulation No. 32 of 2024. Indonesia Cybermedia Institute (AMSI) Chairman Wahiyu Diatmika was optimistic that the regulations would pave the way for equal business negotiations between digital platform companies and digital. Indonesian media publisher.

“This regulation will have a significant impact on AMSI members. Media that already have licensing agreements with digital platforms will have income security,” Wahyu said in a written statement on Tuesday.

Meanwhile, media without licensing agreements can now negotiate with digital platforms individually or collectively, as long as the media is verified by the Press Council. “AMSI is committed to ensuring that unconfirmed members receive compensation through collective agreements,” Wahyu added.

Moreover, Mr. Wahyu believed that the Publishers Rights Presidential Regulation provides a solution for the media, which is currently undergoing digital transformation to become a fully cybermedia.

Wahyu explained that the Publisher Rights Presidential Rule opens up new business models beyond traffic-based outcomes. According to Wahyu, the business-as-usual model contributes to the rise of sensationalized clickbait content at the expense of accuracy.

“We hope this presidential regulation will improve the media business ecosystem in Indonesia,” said the head of AMSI.

Wahyu also encourages AMSI members to innovate for quality journalism. “This regulation enables new revenue generation models, as long as publishers are able to target the right audience with relevant information and consider the platform’s needs to maintain user comfort,” Wahyu said. added.

President Jokowi signed the regulation on Tuesday. He maintained that the Publisher’s Rights Regulation was never intended to limit press freedom. He said the government was not trying to control news content, but to regulate business relationships between news companies and digital platforms.

“We also want to ensure the sustainability of the domestic media industry and want fair cooperation between news companies and digital platforms,” ​​Jokowi said in remarks on Tuesday’s National Press Day commemoration. I mentioned it inside.

Lili Rahayu

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