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The historic industry group has dropped the word “newspaper” from its name for the first time in 108 years.
The Scottish Newspaper Association has relaunched as Newsbrand Scotland in an effort to “reflect modern newsrooms reaching far wider audiences through digital platforms”.
The organization’s history dates back to the Scottish Daily Newspaper Association, which was founded in 1915.
In 2009 it merged with the Scottish Newspaper Publishers Association, which represents the interests of weekly magazine publishers, to form SNS.
The rebranding project is a collaborative effort between member publishers, with the branding design produced by DC Thomson and the marketing campaign devised by National World in partnership with News UK and Newsquest Scotland.
Mark Hollinshead, founding president of Newsbrands Scotland and chief commercial officer of National World, said: modern newsroom.
“Since the advent of the internet, Scottish news publishers have continued to evolve and innovate to continue to provide our audiences with the most up-to-date, reliable information and analysis, and our audience numbers speak for themselves.
“Scottish newsbrands have a vital role to play in keeping communities across the country well-informed and connected, holding national and local politicians to account for their decisions, and supporting services, businesses and charities to support our users. It has become an essential means of communicating with our customers. ”
John McClellan, director of Newsbrands Scotland, said: “This is a very good example of publishers working together for the benefit of the whole Scottish sector, whether they are members of the association or not. ” he added.
“Our titles continue to offer a depth and breadth that few, if any, networks can match, and the fact that all members are independently regulated also supports public trust. essential to maintain.
“Our commercial partners benefit because our readers want to know they are receiving professionally produced news, and they know they are in an environment they can trust.
“As news publishers also continue to support and train future journalists, it is important that our name reflects the industry that is always moving forward.”
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