Typical Home Depot customer profile

• home depot has more than 2,300 stores across North America and employs approximately 465,000 people.
• Two-thirds of U.S. consumers shop at Home Depot, and the brand’s customer loyalty is similar to Lowe’s.
• The store’s typical customer is a white baby boomer who makes more than $80,000 a year and owns a home.

Home Depot is the world’s largest home improvement retailer, with sales of $152.7 billion last year.

The company was founded in Atlanta in 1978 and currently has 2,335 stores across North America and approximately 465,000 employees.

More than two-thirds of U.S. shoppers visit Home Depot at least twice each year, according to data from consumer analytics firm Numerator.

Molecule found that the typical Home Depot shopper is a white woman over 60 who owns a home in the suburbs. She earns over $80,000 a year.

The store serves two main customer groups called the DIY segment and the professional segment. DIY shoppers turn to stores for the supplies they need to complete their projects, and the professionals are typically contractors and craftsmen, such as electricians, plumbers, and painters.

The company says high-spending professionals are the strongest part of its business.

Molecule said about three-quarters of people who shopped at Home Depot in 2022 returned to the store in 2023, which is on par with customer loyalty at rival Lowe’s.

The return visit rate is down from 83% a year ago, reflecting a general slowdown due to the surge in home improvement spending during the pandemic.

This year’s report shows that even loyal customers are visiting and spending less compared to last year.

The typical customer now makes 10 trips to the hardware store, spending about $85 per trip, or $856 annually, compared to last year’s report, which saw the company spend $1,052 on 12 trips. Ta.

The Home Depot carries 30,000 to 40,000 different items across three major categories: building materials (such as lumber and fasteners), decorative items (such as paint, flooring, and appliances), and hardware (such as tools and garden supplies). We handle products.