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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.
Learn what it takes to ask good research questions
Know when to use quantitative and qualitative research methods
Explore the logistics and details of coordinating a research session
Use softer skills to make research seem natural to participants
Learn tools and approaches to uncover meaning in your raw data
Communicate your findings with a framework and structure
From the brand
Explore UX & Design
Sharing the knowledge of experts
O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.
Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.
Publisher : O’Reilly Media; 1st edition (December 20, 2016)
Language : English
Paperback : 253 pages
ISBN-10 : 149195129X
ISBN-13 : 978-1491951293
Item Weight : 13.4 ounces
Dimensions : 5.9 x 0.6 x 8.9 inches
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