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Paris Hilton’s 11:11 Media has appointed Rachel Weber, former chief brand officer of Playboy, to the newly created role of chief commercial and brand officer.
Mr. Webber will report to Bruce Gersh, president and chief operating officer of 11:11 Media, who co-founded the media and consumer lifestyle company with Hilton in 2021. Mr. Weber will join Mr. Gersh to lead the company’s operational and strategic management and oversee its global business. Expansion and creative go-to-market strategies across new consumer categories, retail partnerships, and content franchises.
“We are very excited to have such a talented and talented executive team join our 11:11 Media family,” Hilton, founder and CEO of 11:11 Media, said in a statement. Ta. “I’m so proud of the momentum we’ve built at 11:11. Rachel is the perfect addition to our rockstar team that will take us to new heights.”
Weber joins Los Angeles-based 11:11 Media from PLBY Group, where he oversaw Playboy’s subscription-based creator platform and teams across product, engineering, design and marketing. Prior to joining Playboy in December 2018, Mr. Webber served as Senior Vice President of Digital for National Geographic. She has also held senior operations, product and brand development, and strategy roles at Fox, Rovio (maker of “Angry Birds”), and Tumblr.
“Rachel brings an incredible track record of building culturally relevant consumer brands and businesses, and we are excited to welcome her to the 11:11 Media team.” Gersh said. “Rachel’s unique background across media, consumer technology, and lifestyle brands is a perfect fit for the innovative new media and lifestyle company we are building at 11:11 Media. Paris and I We are excited to partner with Rachel to create massive pop culture moments with our brand partners, build new consumer franchises, and expand into new business areas around the world.”
“Paris and Blues is a truly innovative company that combines storytelling capabilities, innovative distribution capabilities, best-in-class consumer product partnerships and an unparalleled ability to drive cultural relevance,” said Weber. We’ve built a new media model, and this is a dream-like opportunity to create new ways for fans around the world to truly skate. We can’t wait for you to see what we have in store for 2024 and beyond. ”
11:11 Media’s businesses include film, television, audio, music, books, consumer products, digital and Web3 projects, with a focus on lifestyle, fashion, beauty, wellness, art and travel. Masu.
The company says 11:11 Media’s consumer products licenses and partnerships generate more than $4 billion in retail product sales worldwide, including with Walmart and Amazon. Branded content partners include Hilton Hotels, Uber, Klarna, NBC, MAC, Living Proof, Taco Bell, and more. On the media and digital front, “Paris: The Memoir” debuted on the New York Times bestseller list in March 2023, and Slivingland launched on Roblox in August 2023. Last November, “Paris in Love” season 2 debuted as the top show. NBCUniversal’s Peacock.
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