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A recent analysis conducted by Chrome News Track (CNT) identified the top anchors in the Hindi news live stream category based on their performance in the prime time slot of 2pm to 2pm.th up to 20th February 2024.
The rankings were determined by evaluating a variety of factors, including broadcast time, average concurrent viewers, and the CNT Index, which is calculated by indexing the number of concurrent viewers for each anchor’s broadcast time.
According to data released by Chrome News Track, the following anchors emerged as top performers across the three announced categories:
CNT Index – Monetization Measure: Chrome News Track introduces the groundbreaking CNT Index, a unique metric that measures the monetization efficiency of anchor presence. This formula takes into account the number of concurrent viewers indexed into the air time dedicated to each anchor. Simply put, a higher CNT index indicates better monetization potential.
The higher the CNT index, the better the monetization of the anchor presence. This is measured in terms of concurrent viewership indexed to anchor-dedicated airtime. However, an anchor’s performance also depends on the topicality and relevance of the story, i.e. what is being broadcast on other streams, and the parts assigned to each anchor may differ from day to day.
The CNT Index provides valuable insight into the effectiveness of each anchor’s presentation style, content delivery, and audience engagement strategy. These rankings serve as evidence of the talent and influence of the top anchors in the Hindi News Live Streams category.
“The CNT Index beautifully shows each anchor’s performance along with the anchor’s assigned airtime. This automated output requires no human intervention and provides real-time insights, so publishers can You can effectively optimize your broadcast time to get the audience’s response.,” explained Riya Maity, Business Director of Chrome Consumer Research and Chrome News Track said:
These insights allow media professionals, publishers, and news live streams to refine their strategies, maximize views, and increase monetization opportunities. As the media landscape evolves, Chrome News Track remains at the forefront, providing cutting-edge analysis to make informed decisions.
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