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SMPTE has released a comprehensive document on artificial intelligence (AI) and its impact on media. This document is the result of the Task Force on AI Standards in Media, which began in 2020.
“When we started this project in 2020, many people thought AI was technically difficult, dangerous, expensive, and even scary,” he says. Fred Walls, Task Force Co-Chair and AMD Fellow. “Since then, it has become clearer that AI will transform the media industry from pre-production to distribution and consumption. This report explores AI and how it is being implemented in media, as well as standards and ethics A very useful read for anyone looking to understand the important role of
This report was created to provide media professionals with a background in both AI and machine learning (ML). We begin with a technical understanding of the two technologies and then discuss their potential impact on the media environment. The report then moves on to consider AI ethics and concludes with a discussion of the role standards can play in the future of AI/ML.
“We believe AI will continue to see exponential growth and adoption through 2024,” he says. SMPTE President Leonard T. Jenkins. “Therefore, it is essential that we explore the overall impact this technology could have on the industry. That is why the progressive thought leadership presented in this document is so important to all of us.” .”
The drafting of this report was a joint effort between SMPTE and ETC, with support from the EBU. SMPTE members and non-members can access this document free of charge through the SMPTE website.
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