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based in sussex quada global marketing experience company, has acquired a North Carolina-based company. DART Innovationan in-store digital media solutions provider, prices are not disclosed.
Quad said in an announcement Tuesday that the acquisition will support the company’s continued product development, and that DART’s suite of products will “expand and seamlessly integrate into its own offerings.” Quad wants to position itself as a leader in revolutionizing the shopping experience for retailers, consumer packaged goods (CPGs), and consumers.
“Brick-and-mortar stores are poised to become the next major digital media channel,” he said. Eric Ashworth, President of Quad Agency Solutions. “Integrating DART’s hardware and software solutions into our portfolio further strengthens Quad’s retail expertise, enabling us to evolve the shopping experience and transform the way brands connect with customers in the store environment. Thanks to DART’s technology and the systems and people that support it, we can deliver targeted ads on digital screens at the most important moment of the purchase decision: on the store shelf. It’s a win-win for retailers, consumer goods manufacturers, and their consumers.”
By placing a digital screen right next to the product, Quad offers CPGs the opportunity to offer promotions, share product information, and even offer comparable product options.
“We were looking for a company that could innovate and take these services to the next level while deploying DART’s solutions to a broader market,” he said. kenny olson, founder of DART. “When we learned about Quad, the breadth and depth of its portfolio, and its commitment to people and culture, we knew this was the right place for us. We are excited to join Quad. We believe this will be an accelerator in achieving DART’s vision of transforming the retail industry through smart, integrated solutions.”
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